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Exploring Cross-National Differences in Organizational Buyers’ Normative Expectations of Supplier Performance

Exploring Cross-National Differences in Organizational Buyers’ Normative Expectations of Supplier Performance

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Social Effects on Customer Retention

Social Effects on Customer Retention

This study explores the role of customers’ social network in their defection from a service provider.

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Evolving to a New Dominant Logic for Marketing

Evolving to a New Dominant Logic for Marketing

Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which...

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	Referral Programs and Customer Value

Referral Programs and Customer Value

Referral programs have become a popular way to acquire customers.

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	Chocolate Cake Please! Why Do Consumers Indulge More When It Feels More Expensive?

Chocolate Cake Please! Why Do Consumers Indulge More When It Feels More Expensive?

This article examines how imputed costs influence food consumption.

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Relaxation Increases Monetary Valuations

Relaxation Increases Monetary Valuations

This research documents an intriguing empirical phenomenon whereby states of relaxation increase the monetary valuation of products.

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ABOUT THE AMERICAN MARKETING ASSOCIATION

The American Marketing Association (AMA) is one of the largest marketing associations in the world, with over 30,000 members who work in, teach and study the field of marketing. For academics, the AMA facilitates the exchange of knowledge through AMA journals and networking opportunities, providing global connections throughout the marketing community and fostering a culture of academic excellence through scholarly activities.

Working together, we can accomplish so much more than we can individually. That's why the AMA publishes four leading marketing journals: the Journal of Marketing, the Journal of Marketing Research, the Journal of International Marketing, and the Journal of Public Policy & Marketing. Learn more about how AMA journals can keep you informed and provide you with publishing opportunities.

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